- IrishTimes.com online now

And further to our post on the Irish Times removal of most of their paywall, the Sunday Business Post has today an article on the relaunch. Maeve Donovan, managing director of the Times has an interisting — and maybe even an overly optimistic — view on online advertising…

‘‘I think, perhaps, the presence of what you might
call garage operators in this space has led to a view of online
advertising as being cheap,” Donovan said. ‘‘In fact, I think internet
ads should be at a premium - they’re highly accountable. And yes, I do
think that’s going to change.”

Donovan also mentions the Guardian’s success at attracting online US readers. The paywall at Ireland.com has stopped emulation of this until now. Read the full article here.