Blurred Keys

The 2008 Edelman Trust Barometer has recorded a rise in
trust of the mainstream media in Ireland among what the PR firm calls ‘opinion elites’.

The survey was conducted using 30-minute
telephone interviews among 150 college-educated respondents aged between 35 and 64. All were within the top 25 percent of household income nationally.

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The Dublin office of PR giant Edelman has just launched a blog at edelmandublin.com/blog.

It’s currently at the early stages (while browsing, we even noticed expanding sidebar links), and that the content will be media focused.

“It’ll typically consist of media news, stories and trends which grab our interest and contributions from various members of staff such as the piece on the site from Seamus Mulconry, our head of PA” commented Piaras Kelly, at Edelman Dublin.

Edelman’s clients in Ireland include Diageo, Pfizer, GlaxoSmithKline, Sustainable Energy Ireland, Forfas and bmi.

Recently, on his personally blog, Kelly posted analyses of the Edelman Trust Barometer from Ireland. The results show that the media is the third lowest trusted sector, just above the banking and insurance industries.